"The most important goal for me is for a client to enter a room and immediately feel visually pleased. If that is the first reaction, I've done my job well." Benjamin Cruz has always been drawn to clean, cool, contemporary design. Throughout his travels in Europe, and particularly in France, he was inspired by the use of modern furnishings contrasted against classic French architecture. As his design sensibility evolved, he added warmth via art, light, texture and touches of color to the mix to complete an inviting living environment.