Phi is the key to beauty and balance in design. Our firm began as a Forum for discussing how to achieve the “Golden Ratio” and encouraging dialogue with our clients. We believe in fostering a collaborative environment in which the concept of Phi can thrive and help drive our unique, and uniquely beautiful, designs.
Forum Phi defines this “Divine Proportion” as the optimal balance of creativity and process. First, we listen to our clients to determine the design direction and desired functionality. Then we embark on the discovery phase where we identify the hidden opportunities in the project. Only after a clear understanding of our client’s needs and the project’s potential do we begin to design and cultivate our client's vision.